Enchantment with Guy Kawasaki at the Customer Conference

By Ross Perez 2011/09/13

Prolific author, brand evangelist and entrepreneur Guy Kawasaki will be one of the keynote speakers at the 2011 Tableau Customer Conference. It presents a rare opportunity to hear from one of the most influential people on the web and in the boardroom.

Guy is known around the world in part for his role as chief evangelist at Apple. By focusing on the customer experience and understanding the mountains of data at his disposal, he was able to distill the underlying fascination and connection consumers have with Apple's products- and ensure that it continued.

After Apple, Guy took his talents to the web and founded Alltop.com, "an online magazine rack" of topics on the web. Guy has written over 10 books based on his experiences including The Macintosh Way, The Art of the Start and his latest, Enchantment: The Art of Changing Hearts, Minds, and Actions.

Guy's keynote presentation takes cues from all his work, but especially Enchantment's lessons on overcoming resistance, using technology and even influencing what people will do- all while maintaining high ethical standards.

The opportunity to hear Guy speak is rare, but even more special given the dozens of other industry experts and Tableau Jedi that will be speaking at the conference. There is limited space available, so register soon to reserve your spot!

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