Stéphane: We’ve seen an evolution in maturity in our clients. They start with just a Web analytics tool and then eventually they want to maybe extract some data and bring it into Excel. And then they start to integrate other sources of data, be it Twitter, Facebook, or their back-office data. But that's going to bring them so far. And when they reach that level where Excel is not enough and they really leap forward and go with something that is much more advanced and will do deeper analysis and bring much more valuable insight, that's where Tableau really comes in and brings them to the next level of analysis.
Tableau: What types of insight can you drive by combining Google Analytics data with other data sources?
Stéphane: Oftentimes in Web analytics, you see the online behavior and you see who is actually purchasing or doing the business outcomes that you're tracking. And you get the business information or the operational data in the back office. Where it becomes interesting also is to track the user from the acquisition source and track it down on the website or the digital channel—be it social media, the website, whatever—and track them down until the actual purchase and transaction in the back end. Once you get that, you can start to analyze those who actually purchase or did the business outcomes, but also, and maybe more interestingly, look at those who didn't do it and understand why they didn't do it, because that behavior is online and you typically don't see it in your operational systems.
Tableau: What are your plans for Tableau in the future?
Stéphane: My dream is that eventually we basically on-board our clients into Tableau and make it seamlessly part of our service so that we know from our end that we’re using Tableau and we're gonna be much more efficient in the way that we provide value to our clients. Going beyond the tool and thinking in terms of business value: making the data available so that people can take business decisions on their own. Our role as consultants is to enable that. It's to enable the connectivity of the data, make it available, and make it seamless and ubiquitous so that they have access to the power and the visualizations to make their jobs easier.
Tableau: What excites you most about Tableau?
Melaine: One of the best things about being an analyst is really telling that story and making it come to life. And it's not just a static photo; it's really about the big picture. When you can really almost create a movie about one simple data point, that's exciting. And Tableau gives us that ability.
Stéphane: One of my catch phrases is: Data is the raw material of my craft. I see my role, my job as being a craftsman. Data is the raw material and Tableau is really the tool that I'm using to turn that data into a piece of art and make it something very useful and interesting and beautiful.
Tableau: How has it been working with Tableau as a partner?
Melaine: The experience with Tableau as a partnership has been amazing. I can't say that there's ever been a time where I needed some sort of resource help and I haven't gotten it. You know, e-mails, phone calls, you name it, it's on-the-spot information and help which you don’t always get from a partnership. But I have to say that the experience has been amazing. Being here at the Tableau conference has just been an inspiration. Seeing the variety of customers and the ability of what customers are doing, it just makes you feel like you can do so much more and makes you want to be better.