Using Attitudinal Insights for More Effective Marketing

Attitude really is everything. Demographics, purchase history and click behavior can’t always reveal the most pertinent information about your customers and prospects. That’s why it’s important to understand why they’re shopping in your category, and even the attitudes driving their buying decisions. See how Tableau connects to survey data, and view data analysis from an attitudinal audience segmentation study for Tufts University to see how they made changes for success.

Discussion topics include:

  • Gaining reliable insight into the attitudes and motivations driving your customers and prospects
  • Using that information to build more effective marketing programs
  • Working with survey data in Tableau, and where to get help if you need it

Watch other Marketing Analytics on-demand webinars here.

Featured speakers: 

Susan Baier

President, Audience Audit

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