Exploring The Art and Science of Visual Analysis

Is it art? Is it science? Is it both? Visual analysis in an iterative process for working with data that exploits the power of the human visual system. The formal core of visual analysis is the mapping of data to appropriate visual representations. But what exactly engages an audience effectively? Is it beauty? Is it clarity? Is it great storytelling? Join us for this dynamic conversation in today’s world of data visualization.

In this webinar, you'll learn:

  • What years of research by psychologists, statisticians and others have taught us about designing great visualizations
  • Fundamental principles for designing effective data views for yourself and others
  • How to systematically analyze data using your visual system

Featured speakers: 

Dr. Jock Mackinlay

Vice President, Research and Design, Tableau

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