Insight Rocket Chooses Tableau Software to Boost Speed, Impact of Digital Analytics

Cloud-Based Analytics Provider Empowers Online Marketers, Analysts with Insight Hub

Publish Date: 25 avril, 2013 - 06:00

Insight Rocket, an award-winning digital analytics company, has tightly integrated Tableau 8.0 into its Insight Hub platform, thereby further democratizing data and insights for its subscribers. Tableau Software’s robust visualization capabilities help this cloud-based platform bring accelerated digital analysis to marketers, analysts and their agencies. Within the Insight Hub, analysts can quickly author and share “metrics stories” on topics including social media influence, email marketing effectiveness and mobile advertising.

Insight Rocket chose Tableau Software for its ease of use and intuitive visual analysis capabilities. “Before integrating Tableau into our offering, subscribers would need to send us their specifications for any major changes to their reports and dashboards,” said David Millrod, Managing Partner at Insight Rocket. “Now subscribers can directly tap into our open, cloud-based data warehouse, create new visualizations on the fly, and easily publish metrics stories to their organization.”

In addition to making metrics more accessible and engaging, the Insight Hub delivers information into the hands of decision-makers while it is still relevant and actionable. “The benefit of using Tableau is two-fold,” Millrod explains. “It’s industry-leading ease of use allows analysts to quickly express themselves via data visualizations, and decision-makers are engaged by its stunning graphics.”

“The ability to deliver timely insights to decision-makers is imperative to any organization,” said Elissa Fink, Chief Marketing Officer at Tableau. “From Thomas Publishing to NBC Sports, Insight Rocket helps organizations in every vertical see and understand their digital data.”

About Tableau
Tableau Software helps people see and understand data. Tableau helps anyone quickly analyze, visualize and share information. More than 10,000 organizations get rapid results with Tableau in the office and on-the-go. And tens of thousands of people use Tableau Public to share data in their blogs and websites. See how Tableau can help you by downloading the free trial at

Tableau and Tableau Software are trademarks of Tableau Software, Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

About Insight Rocket
Insight Rocket’s ( digital analytics acceleration service matches the real-life workflow of marketers and analysts, identifying risks and opportunities while they’re still actionable. It combines a cloud-based private data mart, award-winning intelligent alerting, multi-channel dashboards, and an innovative publishing platform for data analysts.