SIGMA Marketing Insights Makes Discoveries Faster (and Clients Happier) with Tableau

SIGMA Marketing Insights is using Tableau to complete sophisticated marketing analysis projects faster and to provide self-service business insight to its customers.

Tableau has absolutely made us more efficient. We are able to provide specific insights a lot faster. Projects that would linger on for weeks and months before are now completed much faster—weeks have been cut down to days.

“Just laying Tableau over the top of these data sources—what took weeks now takes hours. We are completing data discovery probably 75 percent faster.”
-Andrew Lucyszyn, Director of Business Intelligence & Digital Analytics at SIGMA Marketing Insights.

SIGMA Marketing Insights, a platform and integrated marketing services company, wanted to speed its analytics turnaround time and meet customer requests for self-service business insight.

SIGMA Marketing Insights now uses Tableau Server to visualize data and communicate marketing insights to its customers through its online portal. Clients love that they can get results weeks faster. They also appreciate the ability to access the visualizations any time of day, from a variety of mobile devices.

And SIGMA Marketing Insights? In addition to enjoying speedier projects and happier clients, they now view Tableau as their new "sales wingman."

As Lucyszyn puts it, "As awesome as logistic regression is, being able to show a gorgeous Tableau dashboard is much more salable!"

For more about how SIGMA Marketing Insights uses Tableau, download the full case study.

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