One Kings Lane: Disrupting the Décor Industry with Data

By Michelle Wallace 04 Mar, 2014

We visited One Kings Lane in San Francisco for an on-site interview with the folks behind this retailer's growing success. A rising e-commerce star, One Kings Lane is shaking up the home décor industry with online sales on designer and high-quality vintage items.

In this interview, employees at One Kings Lane told us how visual analytics are helping users across the company make speedy, insightful decisions every day.

As Jeff Ferris, Data Product Manager, put it, "I haven't worked with another tool that can keep up with the speed of thought."

Says Geraldine Niemczyk, the Manager of Planning and Business Analytics, "I think one of the great features about Tableau is the ability to enable other business users that may not be that savvy or experienced with data to actually look at their own data and make decisions from it."

By making visual analysis accessible to users across the organization, One Kings Lane can truly:

  • Answer questions on the fly and involve more people in decisions.
  • Save hours of unnecessary work each week.
  • Reach insights that wouldn't even be possible through manual analysis.

Ultimately, this allows One Kings Lane to focus its time and energy on innnovation—and to deliver great service to more than 6 million shoppers across the country. Learn all about it here.

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