It Takes a Village: Building Customer Loyalty with Data at Brand Village

By Michelle Wallace 10 Dic, 2013

“Good with survey data” was just the first on the list of criteria that Ian Curry and Dave Griffin—co-founders of a new Melbourne-based company called Brand Village—considered while selecting a data analysis solution for their start-up.

The company’s co-founders also needed a solution that would help their prospects see the benefits of survey data for their growing retail businesses—and effortlessly. As Curry explains in this story, “We were looking for something that did things a little differently than the traditional survey packages would do.”

Growing customer loyalty in the retail sector is a collective effort.

The Australian start-up analyzes brick-and-mortar retail data to help businesses build brand loyalty. “Customers go into a retail store and have an experience—good or bad," Curry explains. His company designs customer surveys to elicit that feedback.

It may take a village to raise a child, but Brand Village builds survey solutions to help retailers grow their companies much more easily. The Australian retail industry is extremely competitive, and, according to Curry, certain types of analysis are a little newer to the game.

Brand Village is changing that game with customer surveys that are uniquely simple to interpret. With a focus on common sense, Curry and Griffin build extensive survey analyses—ultimately to help retailers understand their customers more intuitively.

The decision to use Tableau in this process was an easy one. Explains Curry, “As soon as we looked at Tableau we knew we had found our solution.” Among other benefits, Tableau offered Brand Village the ability to share survey results with retailers across a number of devices.

Growing customer loyalty can take a village—but, with a little help from Tableau, Brand Village is simplifying the process by making customer feedback more accessible and intuitive. Read all about it here!

Photo credit: "Bondi Junction Shopping Mall" (cropped) by Charlie Brewer via Flickr; licensed under Creative Commons ShareAlike 2.0.


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