Making Sense of Big Data

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Read this guide to learn how small and medium businesses can easily and quickly unlock insights from big data.

In today's marketplace, even small and medium businesses have big data. Learn how teams of any size and skill level can become data rock stars to better ask and answer their own questions, create measurable value, and make better decisions.

This guide showcases real data and real stories: a chain of karaoke bars, an Arizona marketing agency, and a D.C. media firm, all of whom use data to outperform their competition. They’re not data scientists; they’re regular business users who wanted faster, better answers for themselves and their teams.

Read the guide to learn more about:

  • The state of big data in small and medium businesses
  • 3 ways to spot market trends
  • Data visualization
  • 5 tips for building interactive dashboards
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Organizations with big data are over 70 percent more likely than other organizations to have BI projects that are driven primarily by the business community, not by the IT group.

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