Storytelling with data

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Storytelling brings data to life, allowing the viewer to make a personal connection to the information.

A good story changes our brain chemistry, increasing empathy, connectedness and attention. How can you tell great stories with data to educate, inspire and make a real impact? In this video, get tips from the experts, and see some of the best of examples of storytelling with data.

Watch this video to learn more from:

  • Cheryl Phillips, Hearst Professional in Residence at Stanford University
  • Robert Kosara, Research Scientist at Tableau Software
  • Pete Misner, Principal at Canyon Creek Elementary
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It’s interesting about storytelling and why it has such an impact. And I think it's because it really makes a personal connection. If you can find a personal connection in a vast amount of information, and then relate that to a person, they get it. And all of a sudden, they remember it more effectively. And the same thing happens with visualization.

About Tableau

Tableau Software helps people see and understand data. Tableau helps anyone quickly analyze, visualize and share information. More than 46,000 customer accounts get rapid results with Tableau in the office and on-the-go. And tens of thousands of people use Tableau Public to share data in their blogs and websites.

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