Tableau Makes Global Financial Reporting Easy for GfK

Senior Management Monitors Key Figures with Tableau Dashboard

Publish Date: June 11, 2015 (All day)

Tableau Software (NYSE: DATA), a global leader in rapid-fire, easy-to-use business analytics software, helps GfK SE, the largest market research institute in Germany and number five worldwide, easily monitor key financial figures thanks to an intuitive finance dashboard.

GfK has gathered a unique combination of consumer, sales and media data. The market research company links this data using innovative technology and scientific methods. By providing a reliable basis for decision-making, the company supports its customers around the world with the aim of increasing their competitiveness.

In order to economically manage their branches and subsidiary companies, the central senior management and operational on-site management need an overview, at any time, of current key financial figures for changes to revenues and costs in the various business divisions, regions and companies. After evaluating technologies, the decision was made to use Tableau in late 2014.

“In a feasibility study, Tableau proved that it could satisfy our key requirements. The visual representation and the ability to link available data sources—especially our SAP Business Warehouse System—is of particular importance to us. The ability to handle large quantities of data and the ease of use without specialist programming knowledge are also key factors,” said Project Management and GfK’s Specialist department.¬ “Tableau allows us to quickly develop meaningful and powerful dashboards from within the department, without the need for specialist IT support. Our experience with the finance dashboard means we can now consider implementing Tableau in other areas in the future.”

Henrik Jörgensen, Tableau’s Country Manager for Germany, Austria and Switzerland, explains, “We are proud that GfK has chosen Tableau for their most important tasks, namely visualization and analysis of key financial figures. It is good to see how this data has also been embraced by the company’s senior management; that visualization of important relationships and easy-to-use analysis is critical to their daily business.”

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