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DataSift, the leading big data platform for social business, continues to change the way companies convert social data into key insights with two announcements today. DataSift is announcing a partnership with Tableau Software (NYSE: DATA), a leading provider of analytics and visualization of big data in the enterprise. By integrating with Tableau, customers can now integrate social data from outside the enterprise together with business data from internal applications to enable insights for every role and level of the business. DataSift has also added three new social data sources - Facebook Pages, Instagram and Google+ to provide brands with a deeper understanding into customer sentiment and behavior.
“Brands and enterprises now understand that social data is a critical big data source, but they are
struggling on how best to infuse social into their decision making process,” said Rob Bailey, CEO of
DataSift. “By partnering with Tableau, companies now have the power to do deep analysis on social data at scale, and combine it with internal data sources to unlock key insights across the business.”
“The ability to capture insights on markets and customers is critical to all enterprises,” said Elissa Fink, Chief Marketing Officer of Tableau. “DataSift’s ability to capture social data across networks and millions of sources integrated with Tableau gives companies and brands more insight into exactly who their customers are, what they’re interested in and how best to engage them.”
"The powerful combination of social and big data leaders DataSift and Tableau brings a simple solution to a complex problem,” said Tom Brown, Founder, The Information Lab. “The game-changing platform of straight forward data collection and intuitive data discovery allows organizations of all sizes to analyze and share big social data with business data at scale and empower data driven decisions at every level. The Information Lab, a Tableau gold partner, has been harnessing DataSift data for customers using Tableau and is very excited to see this partnership formalized.”
DataSift and Tableau will demonstrate the integration at LeWeb’13 in London on June 5 and 6, with realtime social analytics displayed at kiosks located throughout the event. Together with Tableau, DataSift will power the social media dashboards providing insight into all social data surrounding LeWeb’13 and will monitor speakers and news from the event.
To provide enterprises and brands with a deeper understanding into customer sentiment and behavior
across social networks to better understand customers and markets, DataSift is also announcing
availability for three new social data sources, including Facebook Pages, Instagram and Google+.
A typical large enterprise may have more than one hundred different company Facebook pages which
promote individual products, brands, communities and market segments. DataSift’s Facebook Pages
stream provides companies with the ability to have a single view of all company pages in order to better monitor posts, comments, likes and global social activity. Being able to capture this insight across multiple social networks including Instagram and Google+, will enable deeper insight into customer segments, markets and the competition.
“Bringing social and big data together to address the needs of the enterprise will shift how businesses interact with their customers,” said Nick Halstead, founder and Chief Technology Officer of DataSift. “The problem with data sources like Facebook is that they don’t have a firehose for data access. We have solved this problem to allow enterprises to have their own company specific views of these important social networks.”
"As central as it is in the social media marketing ecosystem, Facebook is still one of the most complicated channels to analyze and brand leaders are struggling for better insight. This new release from DataSift is a significant step towards changing that,” said Francesco D’Orazio, Chief Innovation Officer at Facegroup. “Our users can now easily analyze customer interactions across hundreds of Facebook Pages and millions of interactions to gain unprecedented insight into customers, segments, markets and competitors."
DataSift Inc. is the leading big data platform for social businesses, enabling companies to aggregate, filter and extract insights from the billions of public social conversations on Twitter, leading social networks and millions of other sources. DataSift provides access to both real-time and historical social data to uncover insights and trends that relate to brands, businesses, financial markets, news and public opinion. Key investors include Scale Venture Partners, GRP Partners, and IA Ventures. DataSift has offices in San Francisco, New York, and Reading, U.K. For more information, visit www.datasift.com and follow us on Twitter @datasift.
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