Tick Tock, They Don't Stop - SIGMA Marketing Is Doing More, Faster with Tableau

By Kathleen Goepferd June 28, 2013

SIGMA Marketing Insights is improving project timelines and keeping clients happier with Tableau.

Working with everything from product sales numbers and crop planting information to museum ticketing data and Google Analytics metrics, SIGMA Marketing Insights offers sophisticated analysis that delivers business-critical insight to its Fortune 1000 clients.

But, like everyone else, SIGMA wanted to do more—faster. And with Tableau, now they can.

After deploying Tableau Server 8, SIGMA is completing data discovery 75% faster and analysts have sheared weeks from project timelines.

Even better? Instead of "throwing deliverables over the wall" and calling it day, SIGMA has embedded Tableau dashboards in its customer portal. Now SIGMA clients can enjoy mobile, self-service business insight anytime a question occurs. And SIGMA appreciates the benefits of enabling an always-on client relationship.

SIGMA has also made Tableau an integral part of it sales approach. (They think we're "gorgeous" and "more salable than logistic regression." Sweet.)

To learn more, check out the full story.

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